Step Launches Modern Mobile Plans to Empower Gen Z’s Independence and Financial Growth Starting at $15 A Month
Expands Beyond Banking with Mobile Plans That Save Customers Up to $600/Year and Build Credit
Palo Alto, California – May 15, 2025 – Step, the financial technology company on a mission to improve the financial future of the next generation, today announced the launch of Step Mobile—a new offering that puts up to $600 a year back in users’ pockets. As the first U.S.-founded fintech to break into the wireless market, Step is expanding its mission beyond banking—delivering essential, everyday tools that help young people navigate adulthood with confidence. With affordable phone plans and no hidden fees, Step Mobile marks a bold new chapter in making financial freedom more accessible to Gen Z while adding additional ways to build credit and save.
Exclusively available to Step customers, the new service, on AT&T’s network, features two mobile plans: a 5GB plan for only $15/month and an Ultra Unlimited plan offering unlimited 5G data for $35/month.
As Gen Z starts to take control of their financial future, and experience real-world expenses, Step Mobile is more than just a phone plan, it’s a vehicle for financial progress—reflecting Step’s deeper mission to meet Gen Z where they are and help them build credit, save money and build confidence in their financial future. At a time with such market volatility and uncertainty, Step is committed to offering best in class products that gen z can count on to help guide them towards a brighter future.
Step Mobile does more than deliver unwaveringly reliable and transparent service: With prepaid plans at an affordable price, Step customers can make monthly payments to build their credit. The value doesn’t stop there: Step Mobile customers will enjoy a premium experience and the fastest speeds available – providing a network equipped for Gen Z data usage on a budget they can afford.
“Step Mobile isn’t just another phone plan—we built it because we saw a broken system that needed fixing,” said CJ MacDonald, CEO and Founder of Step. “We’re equipping the next generation not just to survive adulthood—but to take control and own it, with safe and powerful tools that put them in charge of their financial future, build credit, and provide them the financial flexibility needed in today’s world. With thousands of Step users on the waitlist for our new phone plans, and thousands already switching, it is clear that people are looking for a better solution, and we are excited to provide it to them.”
Step estimates users can save up to $600 annually by switching to Step Mobile—money that can be redirected toward building savings, investing in their future, or putting cash toward essentials like rent and utilities, with the added advantage of building credit along the way.
Launched in September 2020 as a modern-day financial services company built for teens and families, Step has grown alongside its original customers. It now offers a wide portfolio of solutions designed to meet the evolving financial needs of the next generation.
Consumers can sign up today through the Step app and experience the mobile plan that puts them first. Visit https://step.com/phone-plans to learn more.
ABOUT STEP Step was founded by financial industry veterans CJ MacDonald and Alexey Kalinichenko to equip young adults with modern financial tools while promoting financial literacy. With more than 6 million customer accounts, Step is backed by industry leaders including Coatue, Crosslink Capital, General Catalyst, Stripe, and others. The Step executive team brings over 50 years of combined fintech experience from companies like Affirm, Block, Google, Gyft, Stripe, and Meta. To learn more, visit www.step.com.
Media Contact: press@step.com
