Product Marketing Manager

Palo Alto, CA

Step is a next-generation financial services company building the best banking experience to help teens and young adults achieve financial independence and knowledge at an earlier age.  Step’s mission is to create a bank that gives you the tools to become smarter with your money and reward you along your financial journey.  Step is a well-funded Series A company focused on disrupting banking through a differentiated mobile-first consumer experience.  The founding team has an extensive background in FinTech and building successful consumer products and brands. If you’re looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you.

The Role

Step is looking for an entrepreneurial marketing leader to develop and execute our product marketing strategy. This person will be a founding member of our Growth Marketing Team and instrumental in our overall growth strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem solver, and is excited at the opportunity to engage with Gen Z. As the first Product Marketing hire you will own all engagement efforts through email, push, SMS, and in-app across the entire product lifecycle. 


  • Design and execute all engagement campaigns post user signup around our products and features
  • Deeply understand our users in order to bring our brand to life through our engagement efforts
  • Establish processes to work cross-functionally, scale and automate flows
  • Ruthlessly test and optimize campaigns
  • Manage cross-functional priorities and initiatives with product, design, and operations
  • Create, maintain, and distribute tracking and reporting against your efforts
  • Deeply involved in our GTM strategy and overall product direction

About You

  • 5+ years experience in marketing; 3+ of those years in product marketing
  • Exceptional analytical skills with the ability to answer your own questions using SQL, data visualization tools, and spreadsheets
  • Able to manage highly interdependent, complex projects and keep various workstreams on track
  • Team-oriented mindset and the ability to work with a wide range of individuals
  • Exceptional critical thinking, problem-solving, decision-making and communication skills
  • Naturally curious and willing to take measured risks 
  • Self-starter and able to work autonomously
  • Experience with Braze and Looker is a plus

Working at Step

  • Competitive salary based on experience, with full medical and dental benefits
  • Stock in an early-stage startup that is growing
  • Flexible WFH and vacation policy
  • Free daily lunches
  • Free snacks & drinks 
  • Monthly team events outside the office
  • Monthly stipend for commuter benefits and card testing
  • 401K plan
  • Office located next to Caltrain station

The team

Step was founded by financial industry veterans CJ MacDonald and Alexey Kalinichenko to provide teens and their families with financial tools for today’s modern-day banking needs and to promote financial literacy for the future. The founding team has 50+ years in combined financial technology experience across companies like Gyft, First Data, Square and Google.

About the team