Lead Visual Designer, Brand and Product

About the Role

At Step, design is one of our biggest competitive advantages.

We're looking for an experienced Visual Designer to define and evolve how Step looks and feels across every customer touchpoint. From our product and marketing campaigns to physical cards, merchandise, social media, and brand experiences, you'll own the visual identity that makes Step instantly recognizable.

This role sits at the intersection of brand, product, and marketing. You'll work closely with Product Design, Marketing, Engineering, and Leadership to ensure every interaction with Step feels cohesive, intentional, and unmistakably ours.

We're looking for someone who obsesses over typography, color, composition, illustration, motion, and craft. Someone who can zoom out to define the visual language for an entire company, then roll up their sleeves to design the details that bring it to life.

In this role, you will:

• Own and evolve Step's visual identity across every customer touchpoint, ensuring a cohesive experience across product, marketing, brand, and physical experiences
• Design compelling creative for product launches, lifecycle marketing, social media posts, advertising, web, email, and other customer-facing experiences including mobile-first email templates and assets (graphics, photos, GIFs, modular blocks)
• Produce high-impact static and motion assets for paid channels (social, search, display, CTV), following platform best practices. Iterate based on performance data and partner with media buyers to evolve and expand on what's working
• Partner closely with Product Design to ensure our visual language is consistently expressed throughout the app and product ecosystem
• Define, document, and maintain our brand guidelines, ensuring they evolve alongside the company while remaining easy for teams to understand and use
• Build scalable visual systems that enable designers and marketers to create consistent work efficiently without sacrificing creativity
• Raise the quality bar across the organization through thoughtful critique, art direction, and mentorship
• Explore new visual directions, illustrations, motion, photography, and emerging creative trends that push the Step brand forward
• Help define how AI can accelerate creative exploration, production, and content creation while maintaining exceptional design quality
• Champion craftsmanship in every detail, from high-level creative direction down to the smallest production asset

You might thrive in this role if you have:

• Significant experience designing visual identities, marketing campaigns, and digital experiences for consumer brands
• Strong portfolio demonstrating exceptional visual craft across branding, marketing, digital products, and storytelling
• Deep understanding of typography, layout, color, composition, illustration, photography, and motion
• Experience building and documenting visual identity systems that scale across teams and channels
• Strong understanding of how brand and product work together to create a cohesive customer experience
• An exceptional eye for detail and an instinct for when something feels "almost right" versus truly polished
• Comfortable moving fluidly between high-level creative direction and hands-on execution
• Excellent communication skills with the ability to present ideas, explain creative rationale, and collaborate across disciplines.
• Uses AI as a creative multiplier—able to rapidly explore concepts, accelerate production, and improve creative workflows without compromising quality or originality
• Passionate about building brands people love and experiences people remember
• Must have a portfolio featuring examples of visual identity, brand, marketing, and digital design work

Even better if you have:

• Experience working on consumer fintech or other highly regulated consumer products
• Experience designing physical products such as payment cards, packaging, merchandise, or environmental graphics
• Experience with illustration, iconography, or motion design
• Experience creating design systems or visual languages that span both product and brand
• Experience art directing photography or video production
• Experience building AI-assisted creative workflows or internal creative tooling

Logistics

Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings

Reports to: Head of Design

Education: Bachelor's degree or an equivalent combination of education, training, and experience

We encourage you to apply even if you don't meet every single qualification. Strong candidates rarely check every box, and we'd rather meet you than miss you.