Social Content Lead
About Step
We stand for the side hustlers , the creators , the freelancers , and the investors . We are built for those who are looking to start early, to rebuild, or improve on where they are today. For people who are not afraid to take on challenges, especially when it comes to their finances.
Step is a next-generation financial services company building a better banking and borrowing experience to help people achieve financial independence as quickly as possible. We provide access to the tools, education, and opportunities to manage, build, and grow their money with confidence. Step is focused on disrupting the banking industry by delivering a differentiated, mobile-first consumer experience.
People love our product. We eclipsed over 7M million customers, and if you’re looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!
Step is a part of Beast Industries, a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most-watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains, including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
The Role
Have you ever wanted to be the face of a brand? Then this is your chance. Your day-to-day objectives will be to develop, create, and produce our content strategy on TikTok, Instagram, YouTube, and other social platforms while being on camera and being the face of our brand to the world. You will play a key role in expanding Step’s brand through our channels, researching trends, creators, innovating, and will be on camera. You will own the production of trending, relevant video content across our content ecosystem. Each week is different and will push you to flex your creative, analytical, and operational skills. This role will give you the opportunity to showcase your talents, create content, be on camera, and grow our social channels.
The Social Media Content Lead possesses both right and left-brain skills. You have the aptitude to develop creative content from start to finish with strong communication skills and the ability to understand trends and apply them to our content. You will be closest to all our content on YouTube, TikTok, and Instagram, and ensure we continue to improve and leverage it to the fullest.
What You’ll Do
- Become the face of Step’s social content, being on camera talent
- Own the end-to-end organic social strategy across TikTok, Instagram, and YouTube
- Identify and tap into emerging trends and tools to maximize the reach and success of our content
- Produce, edit, post, and optimize platform-native content for each channel
- Drive channel optimizations, audience development, engagement, and growth for each platform
- Utilize analytics and data to improve our content and influence the strategy for each platform
What We’re Looking For
- 5+ years of creating content on YouTube, TikTok, Instagram, and other social media platforms
- Deep passion for personal finance and financial literacy, and are actively consuming short-form and long-form financial content
- Invested in helping the next generation take control of their financial future and creating financial literacy content to help people improve their financial futures
- You love creating and editing content, being on camera, and are passionate about all things social media
- Proven expertise in platform-native content creation across major social channels (e.g., TikTok, Instagram Reels/Stories, YouTube, X/Twitter)
- You are obsessed with all things social media and have a robust understanding of Gen-Z
- Detail-oriented and highly organized
- Highly creative, brainstorming comes as second nature
Working at Step & Beast Industries
We are building a next-generation consumer and services platform with global reach and long-term ambition.
Benefits
- Competitive Salary
- Generous Medical, Dental, Vision, and company-paid Life Insurance
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package